Hartz Debuts Crunch ‘n Clean™ Dog Biscuits & Cat Treats with Hartz® DentaShield ™ Technology at 2009 Global Pet Expo : An Innovation in Pet Dental Care.
Patented Technology in Hartz Crunch ‘n Clean™ Blocks the Mineralization of Plaque, Reducing 2 x More Tartar than the Leading Dog biscuit & 3 x More than Regular Cat Treats*
SECAUCUS, NJ, February 12, 2009 – The Hartz Mountain Corporation, the leading U.S. pet products company, today previewed new Hartz Crunch ‘n Clean™ Biscuits for Dogs and Treats for Cats, at the 2009 Global Pet Expo in Orlando, Florida. Hartz Crunch ‘n Clean™ is a new, easy and more effective way to care for pets’ teeth between brushings and professional cleanings. DentaShield™, the patented technology in veterinarian-recommended Hartz Crunch ‘n Clean™, was developed by researchers at Indiana University's School of Dentistry and is clinically proven to block dental tartar buildup, resulting in cleaner teeth than with ordinary biscuits and cat treats.
DentaShield™, the Technologically Advanced Way to Combat Tartar Buildup
“Dental tartar is formed by the hardening, or mineralization of plaque which forms a thick hard layer on pets’ teeth,” stated Melinda Fernyhough, DVM, PhD, Hartz in-house veterinarian. “Left untreated, plaque and tartar accumulation on teeth can lead to oral disease, negatively affecting both tooth and gum health and ultimately even leading to serious overall health issues, such as disease of the heart, kidneys and liver”. While heavy accumulations of tartar are removed during an animal’s dental cleaning by a veterinarian specialist, at-home dental care is required in between cleanings to prevent new accumulations of tartar. “Remember that a healthy pet has healthy teeth, and maintaining good oral hygiene is one way to ensure your pet’s ongoing good health”, added
Given the challenges in brushing a dog or cat’s teeth, pet owners are increasingly looking for easier dental hygiene alternatives. Hartz Crunch ‘n Clean™ with unique DentaShield™ technology offers pet owners an effective new way to combat and reduce between-cleaning tartar buildup, in an ultra tasty treat that dogs and cats enjoy, making compliance easy for both pets and owners.
The science behind patented Hartz® DentaShield™ is based in the key ingredient, sodium hexametaphosphate (SHMP). SHMP is safe for humans and animals and has been used as a food additive for many years. When ingested, SHMP breaks down into basic components that are used by the body as nutrients. In independent testing, Hartz® DentaShield™ was shown to block twice as much tartar as the leading dog biscuit and three times as much tartar as regular cat treats.* Since tartar buildup begins immediately after teeth are cleaned, regular professional dental cleaning combined with daily Hartz Crunch ‘n Clean™ – two biscuits twice daily for dogs and five treats twice daily for cats – will ensure optimal dental health.
Dogs Prefer The Taste of Hartz Crunch ‘n Clean™ 2:1
Robust Hartz Crunch ‘n Clean™ dog biscuits have a heartier, crunchier texture than regular biscuits, for more enjoyable chewing, and are made with slow-baked rich, meaty flavor, so that dogs can experience a more rewarding and satisfying taste treat. Plus, longer crunching time for dogs allows more time for the mechanical removal of plaque associated with the action of chewing, gnawing and biting.
When put to the ultimate test, an independent canine palatability test, dogs preferred the taste of Hartz Crunch ‘n Clean™ by 2:1 over the leading brand.*
Cats have a Special Need for Hartz Crunch ‘n Clean™
Dental disease is the largest single cause of health problems in cats, and an alarming 70% of cats show signs of oral disease by the age of three. ‡
According to Arnold Plotnick, MS, DVM, ACVIM, ABVP, founder of Manhattan Cat Specialists, a cats-only veterinary facility on the Upper West Side of Manhattan; “Dental disease in cats is cause for heightened concern due to the potential damage to internal organs, such as the kidneys. This is worrisome, as feline kidneys are subject to a number of age-related changes which can result in impaired kidney function or failure. Additional stress on a cat’s kidneys can be caused by the bacteria and toxins released into the bloodstream resulting from plaque buildup and this can accelerate kidney deterioration and shorten your cat’s lifespan”.
Despite this fact, cat dental hygiene is often overlooked by owners. Less than 12% of cat owners brush their pet’s teeth on a daily basis. Adding Hartz Crunch ‘n Clean™ treats to a cat’s daily diet can make a major difference to his or her dental health and help reduce the risk of dental disease.
Hartz Crunch ‘n Clean™ will be available in national grocery, drug, and mass market retailers starting March 2009. Hartz Crunch ‘n Clean™ dog biscuits come in three sizes; for small, medium and large dogs. Hartz Crunch ‘n Clean™ Cat Treats come in three flavors; Salmon, Chicken, and Beef.
For further information or product samples, please contact consumer affairs at 1 800 275 1414.
The Hartz Mountain Corporation line of pet products was born in 1926 with packaged bird food, and expanded through the 1950s into goldfish, tropical fish and a full line of aquatic supplies. Dog and cat products, most notably the Hartz flea & tick collar—still the #1 selling flea & tick collar for both cats and dogs—were added in the 1960s. Based in Secaucus, New Jersey, The Hartz Mountain Corporation today offers 1,500 innovative products catering to dogs, cats, parakeets, canaries, parrots, cockatiels, finches, goldfish, tropical fish, reptiles, ferrets, chinchillas, guinea pigs, hamsters and rabbits—through 40,000 U.S. and Canadian retail outlets.
* Studies on file at The Hartz Mountain Corporation
‡ Cat Owners Home Veterinary Handbook