• Now, with New Hartz NODOR™ Odor-encapsulation Technology Cat-lovers Can Spray Their Litter Odor Worries Away.

    SECAUCUS, NJ, February 12, 2009 - - With the introduction of NODOR™ Litter Spray, Hartz reveals a revolutionary odor- encapsulating technology that completely eliminates cat urine odor, giving cat-owners the confidence and convenience they crave.

    Breakthrough Technology Lets Cat-lovers Breathe Easier
    Hartz NODOR™ contains a unique active blend (a proprietary odor technology) that works with precision to attract and neutralize cat-urine malodor molecules associated with cats before they release into the air. Linda Valencia, Senior R&D Scientist at Hartz laboratories, explains, “This formula works on contact to attract cat urine malodor molecules, surround them within an encapsulating structure and eliminate the odor—leaving the environment fresh and odor-free.”

    Non-toxic and non-allergenic, Hartz NODOR™ can be sprayed directly on clean or soiled litter (it won’t clump litter), on the litter box itself and around the litter box, for a room free of urine odor. Safe for people and pets, Hartz NODOR™ can be used daily as needed.

    Proven Efficacy, Unbeatable Ease
    Two years of scientific development and testing have gone into the creation of Hartz NODOR™. In-house and independent tests show that it eliminates even the worst cat urine odors, i.e. those associated with male cats. “Intact male cat urine tends to be the worst case scenario, as it contains specific hormones and compounds that cause it to linger unpleasantly,” says Melinda Fernyhough, DVM, Hartz in-house veterinarian. “And even beyond the formal testing we’ve done, I know it works because I breed Sphynx cats and I use NODOR™ at my cattery in New Jersey where at any given time as many as a dozen or more cats and kittens can be in residence. In testing the product, I discovered that it can be efficiently used to control and eliminate feline urine-related malodor in and around the litter box, even when multiple cats are involved.”

    Hartz NODOR™ comes in an unscented version so there’s absolutely no reliance on merely masking litter malodor. As Ms. Valencia notes, “Traditional cat litter deodorizers tend to be in a powder form that’s dusty, messy and hard to apply. Plus they tend to have heavy, masking fragrances and many cats are sensitive to strong fragrances.” Whether in the super-subtle fresh-floral Clean Scent formula or Unscented, Hartz NODOR™ also gives cat-owners the ultimate convenience of a handy, easy to use trigger spray.

    Hartz NODOR™ will be available in grocery stores and mass retailers, drug and specialty stores nationally in the U.S. and Canada from March 1st onwards, priced at $4.19 for 17 ounces. For further information, please contact consumer affairs at 1 800 275 1414.

    About Hartz
    The Hartz Mountain Corporation line of pet products was born in 1932 with packaged bird food, and expanded through the 1950s into goldfish, tropical fish and a full line of aquatic supplies. Dog and cat products, most notably the Hartz flea & tick collar—still the #1 selling flea & tick collar for both cats and dogs—were added in the 1960s. Based in Secaucus, New Jersey, Hartz Mountain Corporation today offers 1,500 innovative products—catering to dogs, cats, parakeets, canaries, parrots, cockatiels, finches, goldfish, tropical fish, reptiles, ferrets, chinchillas, guinea pigs, hamsters and rabbits—through 40,000 U.S. and Canadian retail outlets.

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